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Market Research


CCIS (PRC) provides information service from various angles of operation, by means of its leading or unique expertise on credit inquiry and analysis. The scientific and precise analysis procedure makes the analysis results of CCIS (PRC) play a guiding role on enterprise's decision making. CCIS (PRC) owns many senior analysts devoted to the credit investigation & research nationwide.

A.Market research for making marketing strategy

1. Market research
The research covers the supply & demand status in market, total market volume,participants in the market, rivals in the market, technology status & prospect, which are all indispensable reference factors for the R&D of new products and integral parts of marketing portfolio.

2. Research on marketing channels
Provide support to the enterprise's decision-making of channel design, planning and management based on the research on channel feature, channel structure and channel management model as well as channel dynamic development of different products.


3. Research before new product's market launch
Before new products market launch, research needs to be conducted on the following aspects:target consumer groups, marketing strategy, market acceptance, competitive advantages and disadvantages etc.

4. Industrial research 
Comprehensive research on the industry scale, evolution, technical level etc provide a reference ground for government and enterprises in the aspects of making industry development layout and investment prospect assessment.

B.Research on rivals in market

To know both your rival and yourself is an eternal regulation in business practice. So, to accurately understand the status of the enterprises in the same industry and grasp the competition situation of the overall market is very important for enterprise's working out operating strategy and adjusting business orientation.

C.Investment Feasibility Assessment

Before investing in a certain industry, an enterprise or individual has to analyze, forecast and assess the economic result of the investment and understand the return on investment and relevant issues on the basis of peripheral market environment, consumption group orientation, consumption psychology and habit of the consumers etc, and market a strategy on the ground of such analysis.

D.Large Case Assessment 

1. Market research on development plan of retailing/shopping mall/supermarket
2. Research on development strategy of tourism/sightseeing hotel/resort center

E.Due diligence investigation on non-performing assets 

F.Research on government policy and regional investment risk
 

 

 

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